Please Don't Make Me Laugh

This gem of a billboard caught my eye a week or two ago. It's probably the most hilarious billboard I’ve ever seen. I mean, where do I even begin? I guess I’ll start by saying I’m not trying to belittle those who suffer from the leakage known as Urinary Incontinence. I’m sure it’s a major inconvenience and if there’s something that can help that, I’m all for it. I just think there’s gotta be a better way to reach that audience. This billboard is located off the 110 Freeway in Torrance, CA (just off the Sepulveda Blvd exit for you local folks). But wouldn’t an advertisement like this be better suited at a comedy club or in the ads that they show at movie theatres before a funny movie? You know, places where these women will be laughing and “leaking urine.” Or places they sneeze like…..umm….pepper factories? Or what about putting this ad on water bottles? I mean, that water is quite literally going to turn into their leaks. Might as well get ‘em at the source! And, according to the billboard, this is something that happens to 1 in 3 women. But what percentage of men do you think this happens to? I know this is like a weekly occurrence for me personally, but I sure as hell don’t want to call this number if they’re clearly biased towards helping leaking women over leaking men. And is it just me, or does it seem like they could’ve come up with a MUCH better graphic than a leaking faucet?! Ok, so I know they can’t show an actual woman leaking, but really now, they might as well have like a fire hose or a waterfall or something lame like that. I actually think it would’ve been great if they had a before and after picture where there’s a woman laughing hysterically in the before and a woman looking reserved and embarrassed in the next one. Seriously, how many women would that hit home with?! (1 in 3?) It’d be like looking in a mirror for them! Or maybe it wouldn’t, who knows? Really, this billboard speaks for itself and I could’ve just posted it without the write up. But then you never would’ve known that I regularly pee my pants.